How to Set MR Targets and Track Performance with a Pharma App: Managing a pharmaceutical field force without clear targets is like prescribing medication without a diagnosis — well-intentioned, but unlikely to produce results. Medical Representatives (MRs) operate in one of the most competitive, compliance-driven, and data-intensive industries on the planet. Without structured targets and a robust tracking system, companies lose visibility into territory performance, waste resources on low-value activities, and fail to build meaningful relationships with healthcare professionals (HCPs). (more…)

Here is a deep look at exactly how Indian pharma companies are using mobile technology to scale faster in 2026 and beyond. India’s pharmaceutical industry is on an aggressive growth trajectory. With a current market size of approximately US$ 58 billion and a stated target of US$ 130 billion by 2030, the race to scale has never been more intense. Yet for decades, the sector has relied on outdated processes — manual order books, field force visits tracked on paper, and distributor relationships managed entirely over phone calls. (more…)

The PCD (Propaganda Cum Distribution) pharma franchise model has been one of India’s most accessible business opportunities. Thousands of entrepreneurs have taken it up — many of them running not just one, but multiple divisions across different therapeutic segments like cardiology, dermatology, orthopaedics, and general medicine. (more…)